Do you care?

Once you start your own business and grow to the size where you have to hire staff you discover something that very few human beings will ever know. You find out how wildly incompetent most people are.

Hi,

It’s Artin.

Once you start your own business and reach the point where you need to hire people, you’ll discover something that very few ever truly understand:

just how unbelievably incompetent most people can be.

I could tell you stories for hours about staff. And every business owner I know has the same experiences.

A friend told me one just yesterday, He was organizing a decent-sized event (around 50+ people) and asked one of his employees to handle booking the venue.

He asked on Monday. Checked back on Friday.

The response?

“No, I emailed them but didn’t get a reply… so yeah.”

Let me do some mind reading for a second, I bet your first reaction was something like:

“THEN WHY DIDN’T YOU JUST PICK UP THE PHONE AND CALL THEM?!”

Because that was exactly my reaction too.

I’ve thought about this a lot over time, and I’ve come to one simple conclusion: they just don’t care enough.

If it was their event, their wedding, their plans, It would’ve been done immediately. But because it’s “just work,” the urgency disappears.

Here’s the thing though, this doesn’t happen with my team or my clients.

Not because I’m some genius manager or perfect leader.

But because of two key things:

1. I work with people who are driven and ambitious.

2. We hold each other to high standards, and we speak up when those standards aren’t met.

So if you start facing these same challenges, remind your team of the standards you’ve set for yourself and your business.

Instill pride. It’s what builds great companies, and civilizations.

Talk soon,

Artin

P.S. If you’d like to work together on your marketing, your ads, or your business growth — I’d be happy to take a look and see if we’re a good fit.

Click here to get your free marketing consultation 👉 https://www.aspiramarketing.net/book-a-call