One More Opportunity: Why a Strong Retargeting Strategy Changes Everything

Hi,

It’s Arno.

Watched a movie last night, "Devil’s Advocate". Absolute masterpiece. Probably my 6th or 7th time watching it and it still hits.

There’s a moment at the end (no spoilers) where the main character keeps getting another chance to make the right choice… and keeps messing it up. Over and over.

Then finally, one last opportunity, he actually does the right thing.

This isn’t going to be one of those cringe LinkedIn posts like:

“My cat ran away and here’s what it taught me about B2B funnels…”

Don’t worry, I’m not doing that today.

But watching that ending made me think about retargeting, and specifically how powerful a strong retargeting strategy really is. It gives you one more shot with people who already showed interest in what you offer.

We’ve all blown opportunities:

in business, with people we care about, or with someone we hoped to date.

Sometimes those chances vanish forever.

But with a smart retargeting strategy, they don’t.

Maybe someone clicked your ad.

Maybe they liked your offer.

Maybe something distracted them and they didn’t take action.

Happens every single day.

A good retargeting strategy lets you show up again.

And again.

And again.

Not annoying, just perfectly timed reminders.

And honestly? Retargeting traffic is some of the cheapest and highest-quality traffic you can get on Google and Meta. If you’re not running a proper retargeting strategy, you’re leaving money on the table.

Talk soon,

Arno

P.S. If you want help setting up a full retargeting strategy, reach out at https://www.aspiramarketing.net/book-a-call. We’d be happy to help.