Hi, It’s Artin. Something kinda funny happened this week, and I thought I’d share it. We’ve been helping a client climb into the top 3 spots on Google for his local business. And honestly, if you own a local business, this is basically a cheat code. Higher rankings = more website visits, more calls, more customers. But the crazy part? Everything ELSE in the business starts working better too. Because when people see you at the top over and over again, you automatically look m

Hi, It’s Artin. I recently finished Andre Agassi’s autobiography. " Open" . Highly recommend it. There’s a moment where he describes his mindset at the peak of his career. He’d walk onto the court, glance at his opponent, and think: “Why did this guy even show up? There’s zero chance he wins this. He’s about to get cooked.” And then he’d go out and prove himself right. I get a similar feeling whenever a local business owner reaches out for help, not because I’m arrogant, but

Hi, It’s Artin. Ever have a day where your to-do list looks more like a full week’s worth of work? Yeah… that’s been me lately. All good things, can’t complain, but it would be nice to write more than one newsletter a week. Anyway, I found myself thinking about McDonald’s the other day. Not the food, the system. It’s insane when you really think about it… One of the biggest and most successful restaurant chains on the planet is run by teenagers who still forget to clean thei

Hi, It’s Artin. If there’s one thing that can make or break a business, it’s this: The number 1 is the worst number in business. One staff member. One computer. One IT guy. One client. And most dangerously… One source of leads. Years ago, I was running a real estate business. We started small with Google Ads, around $10/day. Fast-forward a few years and we were spending several thousand dollars a month… Profitably. Google Ads became our entire lead machine. And because every

If you run a local business and you’re not using Google Ads… you’re missing out. And if you are using them the wrong way, you’re probably wasting money. The Common Mistake Most Local Businesses Make Here’s what I see all the time: A local business sets up a Google Ads account, logs in, and the first thing they do is click on Performance Max . It sounds powerful, “Maximum performance,” right? But in reality, it usually performs terribly for small, local businesses. No track

Information is the enemy when you’re selling. Hi, It’s Artin. Had an interesting chat with a client yesterday. We were comparing his old marketing funnel to the one we built for him — landing pages, emails, Google Ads, Meta Ads, SEO… the whole package. He looks at both setups side by side and says: “What we’re running now is way simpler. Are you sure we shouldn’t add a few more layers? I feel like customers might not be getting enough info.” Now keep in mind, the funnel we b

Hi, It’s Artin . Google is playing us all . You, me, everyone. The clients who are looking for Hi, It’s Artin. Google is playing us all . You, me, everyone. The clients who are looking for you are being sent straight to your competitors. And I can prove it, without a doubt. You know when you search something like “restaurants near me” or “plumbers near me” ? You’d assume Google shows you the closest business, right? Yeah… not even close. I could be standing right in front

Hi, It’s Artin. I just finished reading Andre Agassi’s autobiography “Open.” Amazing book. He talks about his mindset when he was at the top of his game. Hi, It’s Artin. I just finished reading Andre Agassi’s autobiography “Open.” Amazing book. He talks about his mindset when he was at the top of his game. He’d walk onto the court, look at his opponent, and think: “Why did this guy even show up? He has zero chance of winning. I’m about to destroy him.” And then he’d go out

Hi, It’s Artin. Whenever I start working with a new client, I’m usually expected to add a bunch of things. New pages. New emails. New content on their Google Business Profile. New ad campaigns, angles, offers, guarantees, creatives… and the list goes on. But here’s the problem: Adding more stuff is usually the worst thing you can do. The Doctor Analogy Imagine you’re a doctor. A patient walks in and says, “My stomach hurts.” And your solution? You just throw some painkillers

Hi, It's Artin. Quick one this time. If you run a local business you need to be using Google Ads. Hi, It’s Artin. Quick one this time. If you run a local business, you need to be using Google Ads. There isn’t a single local business that wouldn’t benefit from it. Every local business in existence could be doing better with Google Ads. Every. Single. One. I guarantee it. BUT, if you’re already using it, make sure you actually know what you’re doing. Because every time I look

Once you start your own business and grow to the size where you have to hire staff you discover something that very few human beings will ever know. You find out how wildly incompetent most people are. Hi, It’s Artin. Once you start your own business and reach the point where you need to hire people, you’ll discover something that very few ever truly understand: just how unbelievably incompetent most people can be. I could tell you stories for hours about staff. And every bu

Whiteboard showing marketing strategy ideas Growing your business "fast" means you need a solid plan . You want more customers. You want more sales. But how do you get there? The answer lies in smart business marketing plans. These plans are your roadmap to success. They help you focus your efforts, save time, and get real results. Let me walk you through how to create and use these plans to boost your business. I’ll share clear steps, practical tips, and examples you can app

Hey, It’s Artin. I was chatting with a friend this weekend, explaining how easy it actually is to win in your local market — no crazy offers or marketing genius required. And the best part? It works in every local market. Every single day. Most businesses stumble into it by accident. We just make it happen on purpose . Picture this: you’re a roofer. (I know you’re probably not — just go with me here.) You serve local homeowners and business owners within, say, 30 miles or 50

Growing your business fast is no easy task. You need the right tools, the right strategy, and the right partner. That’s where...

Instagram is one of the most powerful tools for local businesses—but you don’t have to spend a dime on ads to see real results. If you’re...

If you’re a local business in Halifax wondering how to stand out online, there’s one content format you shouldn’t ignore: video . From...

If you’re a local business in Halifax posting regularly but not seeing results—don’t worry, it’s not just you. Social media has evolved,...

If you’re a local business owner in Halifax and your website, Instagram, or Facebook isn’t bringing in results, you’re not alone. Many...

Whether you’re running a boutique in Bedford, a restaurant in downtown Halifax, or a service-based business in Clayton Park, one thing is...

Halifax has seen a retail boom over the past few years—from local boutiques on Quinpool Road to new developments like the West Bedford...