How to Improve Ad Performance When Your Marketing Isn’t Working

Hi,

It’s Artin.

If you’re looking for a way to make your ads more effective, capture more attention and get more clients, this article will help you improve ad performance starting today.

I still remember writing my very first ad. I hated every second of it.

The worst part? I was the one who was supposed to know how to do it because I had spent years studying marketing in school. We analyzed huge global companies, broke down their strategies and talked about branding all day. But when it came time to write a real ad for a real local business, none of it helped.

Staring at that blank page, I realized I was completely stuck. The longer I sat there, the more clueless I felt.

The Hidden Reason Most Ads Don’t Work

So I went searching for a formula.

Some advice told me to use a cute animal to boost emotion. Other advice said that was unprofessional.

Some sources told me to repeat my message repeatedly. Others warned that repetition annoys people.

Deadline getting closer, I took a shortcut. I checked my competitors’ ads and copied the general structure. Basically like copying someone’s homework but changing it enough so it doesn’t look obvious.

I showed it to my boss. He said it was fine. We ran the ad.

A few days later I asked him about the results. He looked confused.

“What do you mean results?”

I asked him if the ad generated any sales or calls.

He leaned back, smiled and said:

“No, this ad was for brand name recognition. It’s about staying top of mind. It’s branding.”

I pretended I understood.

Truth is, I didn’t.

And now that I know more, I can tell you something clearly: he didn’t understand it either.

Fixing Your Marketing the Right Way

Whenever we spend money, we expect something in return. A product, a service, equipment, food—anything. And we make sure we get what we paid for.

But for some reason, when it comes to marketing, most people stop measuring altogether. Instead of results, you hear phrases like:

“This builds brand awareness.”

“This keeps us top of mind.”

“This strengthens our brand position.”

These phrases sound smart, but they mean nothing if they don’t improve ad performance or generate measurable results.

Here’s the uncomfortable truth:

Most businesses waste a large part of their marketing budget.

And that bothered me, so I wanted to fix it.

How I Stopped Wasting Money — And How You Can Do The Same

I wanted to figure out the real formula behind effective marketing.

The good news is that there actually is one.

The not-so-good news is that it took a lot of research, testing, trial and error to piece it together.

Let me give you one of the best shortcuts I discovered.

People call it Pearson’s Law:

What gets measured improves.

If you want to instantly improve ad performance, do this:

Make every ad measurable.

Add a clear call to action that tells the prospect exactly what to do next. Then track that action carefully.

Once you measure your ads, you can test them. Compare versions. See what works and what doesn’t.

When I work with clients, one of the first rules I set is simple:

Every ad must be measurable. No exceptions.

No vague branding talk. No confusing jargon. Just clear, trackable results.

There are many ways to do this and every business can apply it. If you want to know exactly how we would do it for your business, reach out at https://www.aspiramarketing.net/book-a-call. We’d be happy to help.

Talk soon,

Artin