Google Ads for Local Businesses: Stop Wasting Money and Do This Instead

If you run a local business and you’re not using Google Ads… you’re missing out.

And if you are using them the wrong way, you’re probably wasting money.

Here’s what I see all the time:

A local business sets up a Google Ads account, logs in, and the first thing they do is click on Performance Max.

It sounds powerful, “Maximum performance,” right?

But in reality, it usually performs terribly for small, local businesses.

No tracking.

Bad targeting.

Random traffic that never converts.

And a whole lot of wasted dollars.

Performance Max is like letting Google play darts blindfolded with your money.

Sure, it’ll hit something eventually, But not what you actually want.

It’s not that the feature is bad, It’s just not designed for beginners or local businesses who need tight control over their targeting and spend.

Instead of handing everything over to automation, start simple:

Run Search campaigns.

Pick your keywords strategically.

Track what’s working and double down on that.

When you start small and analyze your results, you’ll:

That’s how you turn Google Ads from a money pit into a profit engine.

If you’re running ads for your local business, do it smart, not fancy.

Don’t let “Performance Max” fool you with its name.

You don’t need maximum buttons, you need maximum control.

If your ads aren’t bringing in results, or if you’re tired of guessing what works, my team and I can help.

We’ve helped dozens of local businesses get consistent leads and real growth using Google Ads the right way.

🚀 Book a free strategy session today →https://www.aspiramarketing.net/book-a-call

Let’s turn your Google Ads into an investment, not an expense.

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