The Simple Local Business Marketing Strategy That Beats Your Competition

Hi,

It’s Artin.

Had a meeting with my team today, going over some new strategy ideas. And honestly, the biggest lesson was simple: it’s surprisingly easy for a local business to win if you just focus on ONE thing.

It’s almost a magic bullet.

Most local businesses barely advertise. And the ones that do? They usually just promote their service or product. Plumbers, chiropractors, divorce attorneys—everyone does the same thing.

Try this: Google “divorce attorney + your city.”

These are some of the most expensive keywords out there, so you’d think the advertisers would be dialed in.

But look closely at the headlines of those ads.

Almost none of them actually use the phrase “divorce attorney” in the headline.

Strange, right? Because that’s the exact word someone wants to see when they type it in.

And the crazy part? Fixing this is easy. You just match your keyword groups with your ad copy the right way, and suddenly you’re showing up as the most relevant option at the perfect time.

This brings me to the main point of this whole local business marketing strategy:

Be

More

Relevant.

That’s it. That’s the whole secret.

Set up your marketing so you’re the obvious choice when someone searches for what you offer. If you’re the most relevant business at the exact moment they need you, you win, every time.

Talk soon,

Artin

P.S. If you run a local business and you’re doing well but want to dominate your market, reach out. Fill out this form to get a free marketing analysis: https://www.aspiramarketing.net/book-a-call