Info is the enemy - Simple Marketing for Local Businesses - Aspira Marketing Canada Blog

Information is the enemy when you’re selling.

Hi,

It’s Artin.

Had an interesting chat with a client yesterday.

We were comparing his old marketing funnel to the one we built for him — landing pages, emails, Google Ads, Meta Ads, SEO… the whole package.

He looks at both setups side by side and says:

“What we’re running now is way simpler.

Are you sure we shouldn’t add a few more layers?

I feel like customers might not be getting enough info.”

Now keep in mind, the funnel we built is outperforming his old one by 3x.

So I told him something that I’ll tell you too:

Information is the enemy of sales.

You can’t sell without information, but most business owners drown their prospects in it.

They think more info means more trust.

But what actually happens?

They confuse people. Overwhelm them.

And someone else, someone simpler, gets the sale.

It’s like trying to save a drowning man by throwing him an entire fleet of lifeboats…

when all he needed was one life vest.

If your roof’s leaking, you’re not looking for:

You just want the leak fixed.

Fast. Simple. Done.

The same logic applies to your marketing.

You don’t need more noise, you need clarity.

You probably don’t need to add anything.

You just need to cut the fat and get to the point faster.

Lean. Simple. Effective.

Talk soon,

Artin Parsa

P.S. If you want to make your marketing setup leaner, cleaner, and way more profitable, my team and I can take a look.

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