Why Relying on One Lead Source Can Destroy Your Business (Lead Generation Mistake You Must Avoid)

Hi,

It’s Artin.

If there’s one thing that can make or break a business, it’s this:

The number 1 is the worst number in business.

One staff member.

One computer.

One IT guy.

One client.

And most dangerously…

One source of leads.

Years ago, I was running a real estate business. We started small with Google Ads, around $10/day. Fast-forward a few years and we were spending several thousand dollars a month…

Profitably.

Google Ads became our entire lead machine. And because everything was working smoothly, I got busy with fulfillment and didn’t bother building any other traffic sources.

Then one random Tuesday morning, I opened my laptop and saw an email from Google:

“Account Paused.”

Some random Google employee reviewed our account and decided to shut it down.

I figured, “No big deal. I’ll just call support.”

Yeah… about that.

Turns out you can’t get a human on the phone, even when you’re spending close to $1,000/day.

So I submitted a ticket.

Then another.

And another.

This went on for 7 months.

And during those 7 months, my business got absolutely crushed, all because I relied on one lead source.

If you depend 100% on referrals…

Or Meta ads…

Or Google Ads…

Or word of mouth alone…

You’re sitting on a ticking time bomb.

I’ve lived through that disaster.

You don’t want to.

Build multiple streams of leads.

Because one is the worst number in business, by far.

Talk soon,

Artin

P.S. If you’re overly dependent on one lead source and want my team and I to review your business and help you build a second (or third) reliable source of leads, fill out the form here:

https://www.aspiramarketing.net/book-a-call